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Beyond Location, Location, Location: A Systematic, Promotional Approach To Marketing Commercial Real Estate 2005

Joyce A. Gould

Beyond Location, Location, Location: A Systematic, Promotional Approach To Marketing Commercial Real Estate

Beyond Location, Location, Location presents a smooth, rational process for anyone who wants to better define and leverage a commercial propertys competitive advantage. Grounded in three key components - people, property, and process - and complete with reproducible work guides, checklists, exhibit ideas, and tips, this book is for both a novice as well as experienced property marketers.

This book takes marketing basics and guides owners, brokers, property managers, developers, builders, and others through the business of promoting their properties.

Paperback: 589 pages Publisher: Meadow View Publishers; 38 edition (June 17, 2005) Language: English ISBN-10: 0974121800 ISBN-13: 978-0974121802 Shipping Weight: 3.1 pounds

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