The sports business is a dynamic and growing industry in the U.S., Europe, Asia Pacific and elsewhere.
In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and marketing opportunities.
Plunkett?s Sports Industry Almanac 2007 covers such sectors, providing competitive intelligence, market research and business analysis.
Our coverage includes sports business trends analysis and sports industry statistics. We also include a sports business glossary and a listing of sports industry contacts, such as industry associations.
Next, we profile over 350 leading teams, leagues and sports sector companies. Profiles include business descriptions and up to 27 executives by name and title. Price includes a CD-ROM, which enables you to search, filter, view and export selected contact data, including executive names for mail merge and contact management.
Youll find industry analysis, an overview and market research report of sports, sporting goods, sports marketing, stadiums, teams, and leagues business in one value-priced package.
Paperback: 462 pages Publisher: Plunkett Research Ltd (June 28, 2006) Language: English ISBN-10: 1593920733 ISBN-13: 978-1593920739 Shipping Weight: 2.5 pounds ()